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CEO / Founder

Strategic prompts for founders and CEOs who need to think clearly, decide fast, and communicate with precision.

8 promptsUpdated 2026-04-13
1

Weekly Decision Audit

Claude

End-of-week reflection to improve decision quality over time

Review these 5 decisions I made this week and score each on a scale of 1-10 for: (1) reversibility — how easy to undo, (2) information quality — did I have enough data, (3) speed — did I decide fast enough or too fast. Decisions:

1. Hired a part-time social media manager at RM3,500/month instead of outsourcing to an agency
2. Postponed the product launch by 2 weeks to fix onboarding flow
3. Said yes to a partnership pitch from a logistics company without checking references
4. Cut Google Ads spend by 40% and moved budget to LinkedIn
5. Turned down a RM500K project because it would distract the team for 3 months

For any scoring below 6, suggest what I should have done differently.

Pro Tip

Save your weekly audits in a doc — after 4 weeks, Claude can identify patterns in your decision-making blind spots.

2

Board Update Draft

Claude

Monthly investor/board communication that is concise and transparent

You are my chief of staff. Draft a board update email covering these points. Keep it under 400 words, use bullet points, and lead with the single most important metric.

Revenue: RM420K this month (up 12% MoM)
Burn rate: RM180K/month
Runway: 14 months
New hires: 2 engineers started, 1 sales exec offer accepted
Product: Launched auto-billing feature, 68% adoption in first 2 weeks
Churn: 3.1% (down from 4.2% last month)
Pipeline: RM1.2M in qualified deals
Risk: Key enterprise client reviewing contract renewal in 6 weeks

Tone: confident but honest. Flag the renewal risk clearly — do not bury it.

Pro Tip

Always lead with the metric your board cares about most. If you are not sure, ask them — most founders guess wrong.

3

Competitor Threat Assessment

Claude

Rapid strategic response when a competitor makes a significant move

Act as a competitive intelligence analyst. A competitor just announced the following:

Company: TechFlow (Series B, RM45M raised)
Announcement: Launching a free tier of their project management tool targeting SMEs in Southeast Asia
Their current pricing: RM99-499/month
Our pricing: RM149-399/month
Our differentiator: Deep integration with Malaysian accounting software (SQL, Xero MY)

Analyse this move:
1. What is their likely strategy behind the free tier?
2. How does this threaten our mid-market segment?
3. What are 3 responses we could take in the next 30 days (ranked by effort vs impact)?
4. What should we absolutely NOT do in response?

Pro Tip

The "what should we NOT do" question prevents knee-jerk reactions. Most competitive mistakes come from panicked responses, not slow ones.

4

Hiring Decision Framework

Claude

High-stakes hiring decisions where you need structured thinking, not a quick answer

I need to make a hiring decision between two candidates for Head of Product. Help me think through this systematically.

Candidate A: 12 years experience, ex-Grab, strong technical background, salary ask RM25K/month, available in 2 weeks, interview score 8/10, team feedback "impressive but intimidating"

Candidate B: 7 years experience, built and sold a small SaaS product, less polished in interviews, salary ask RM18K/month, available immediately, interview score 7/10, team feedback "easy to work with, lots of energy"

Our context: 15-person startup, product-market fit found, need to scale from 200 to 1000 users in 6 months, current team is junior.

Do not tell me who to hire. Instead, give me:
1. The 3 most important questions I have not asked yet
2. The hidden risk with each candidate
3. A 90-day test I could design to validate my choice after hiring

Pro Tip

Asking AI not to give you the answer but to improve your questions is one of the most underrated prompt patterns for executives.

5

Pricing Strategy Pressure Test

ChatGPT

Annual pricing review or when conversion rates plateau

You are a pricing strategist who has worked with 50 B2B SaaS companies in Southeast Asia. Pressure test my pricing:

Product: HR management platform for companies with 10-200 employees
Current pricing:
- Starter: RM299/month (up to 30 employees)
- Growth: RM599/month (up to 100 employees)
- Enterprise: RM1,299/month (up to 200 employees)

Our COGS per customer: approximately RM80/month
Average customer lifetime: 18 months
Current conversion rate from trial: 12%
Most customers are on Growth plan

Challenge every assumption. Tell me:
1. Where am I leaving money on the table?
2. Where is the pricing creating friction that kills deals?
3. What pricing experiment would you run first?
4. What is one pricing model I have probably not considered?

Pro Tip

Give the AI a persona with specific expertise — "pricing strategist who has worked with 50 B2B SaaS companies" produces sharper output than just "help me with pricing".

6

Quarterly OKR Reality Check

Claude

Mid-quarter OKR review to separate real progress from wishful thinking

Review my Q2 OKRs and tell me which ones are actually achievable vs aspirational theatre. Be brutally honest.

Objective 1: Become the top-rated HR platform for Malaysian SMEs
- KR1: Reach 500 paying customers (currently at 312)
- KR2: Achieve NPS score of 60+ (currently at 47)
- KR3: Get featured in 3 major Malaysian tech publications

Objective 2: Build a self-serve growth engine
- KR1: 40% of new signups convert without talking to sales (currently 18%)
- KR2: Reduce onboarding time from 14 days to 3 days
- KR3: Launch referral program with 15% participation rate

We have 11 weeks left in the quarter. Team size: 4 engineers, 2 sales, 1 marketer, 1 product manager.

For each KR, give me: realistic (yes/no), biggest blocker, one thing to change right now.

Pro Tip

Include "currently at X" numbers for every KR — it forces the AI to calculate the gap and assess feasibility rather than giving generic encouragement.

7

Difficult Conversation Prep

Claude

Preparing for high-stakes interpersonal conversations where the relationship matters as much as the outcome

I need to have a difficult conversation with my co-founder about their performance. Help me prepare.

Situation: My co-founder (CTO, 50% equity) has been consistently missing engineering deadlines for the past 3 months. The last 4 sprints delivered an average of 60% of committed work. Two engineers have privately told me they are frustrated. I still believe in my co-founder but something needs to change.

Help me:
1. Write an opening statement that is direct but not attacking (under 30 seconds when spoken)
2. List 3 questions I should ask that invite honest dialogue, not defensiveness
3. Identify what I might be contributing to this problem that I cannot see
4. Suggest 2 concrete outcomes I should aim for by the end of the conversation
5. Write one sentence I should NOT say, and explain why

Pro Tip

Point 3 — asking what you might be contributing — is the secret weapon. It shows the AI your blind spots and makes the prep genuinely useful instead of just a script.

8

Fundraising Narrative Sharpener

Claude

Pitch deck prep or before any investor meeting

I am preparing to raise a Series A. Here is my 60-second pitch. Rewrite it to be sharper, then tell me the 3 questions a skeptical VC will ask that this pitch does not answer.

Current pitch: "We built an HR platform for Malaysian SMEs. There are 900,000 SMEs in Malaysia and most still use spreadsheets for HR. Our platform handles payroll, leave, claims, and compliance. We have 312 paying customers, growing 15% month-over-month, with 92% gross margin. We are raising RM8 million to expand to Singapore and Indonesia."

Constraints:
- Keep it under 60 seconds when spoken
- Lead with the problem, not the product
- Include one surprising data point
- End with a clear ask

Pro Tip

The "tell me what a skeptical VC will ask" part is more valuable than the rewrite itself. It reveals gaps in your narrative before an investor does.

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